Social Media & Content Manager in Lubbock, Tx

Social Media & Content Manager

Location: Lubbock, TX
Schedule: Full-Time, Onsite
Compensation: Competitive salary + full benefits (DOE)
Reports To: Director of Marketing

We’re recruiting on behalf of a fast-growing, values-driven asset management group with multiple brands and locations. This role is ideal for a seasoned social media professional who can own strategy and execution—short-form video, multi-brand calendars, community engagement, and performance reporting—while collaborating cross-functionally on design and content projects.

THE OPPORTUNITY

As the Social Media & Content Manager, you’ll lead organic social across Facebook, Instagram, TikTok, LinkedIn, and YouTube for several business lines. You’ll translate business goals into platform-native content, build/maintain editorial calendars, create thumb-stopping Reels/TikToks/Shorts, and report on KPIs that matter (reach, engagement rate, audience growth, profile actions, and traffic/lead indicators). This position blends creative production with strategic thinking—perfect for someone who thrives in a multi-brand environment and wants visible, measurable impact.

KEY RESPONSIBILITIES

• Own the social roadmap for multiple brands: strategy, calendars, posting cadence, and day-to-day channel management.
• Create short-form video (Reels, TikToks, Shorts) and platform-specific graphics; capture quick on-site clips across projects/communities when needed.
• Community management: monitor comments/DMs/mentions, escalate issues, and nurture engaged audiences.
• Trend adaptation: rapidly identify and adapt audio/meme/format trends to brand voice and industry context.
• Copywriting: write clear, on-brand captions and headlines tuned to each platform and audience.
• Analytics & reporting: track KPIs, summarize insights, and recommend experiments to improve growth and conversion.
• Brand enablement: partner with design/marketing on email templates, flyers, proposals, and other light collateral.
• Governance: maintain brand guidelines, UGC permissions, and content libraries; coordinate with internal stakeholders and vendors as needed.

QUALIFICATIONS

Required

• 5–7 years of professional experience in organic social media/content roles (agency or in-house).
• Proven success managing multi-brand or multi-location social portfolios.
• Demonstrated results growing audiences and engagement through short-form video and native content.
• Proficiency with Canva and/or Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator, InDesign).
• Strong organizational skills; able to prioritize in a fast-moving, deadline-driven environment.

Preferred

• Experience in real estate, construction, development, or property management.
• Familiarity with scheduling/analytics tools (e.g., Meta Business Suite, Sprout, Later, Buffer).
• Working knowledge of project tools (e.g., Asana, Trello) and basic photo/video capture on mobile or mirrorless.

HOW SUCCESS WILL BE MEASURED

• Account health and audience growth across assigned brands.
• Engagement quality (saves, shares, comments) and response times.
• Content output velocity and adherence to calendar.
• Lead/traffic indicators (profile actions, link clicks) in partnership with marketing.

WHAT’S IN IT FOR YOU

• Creative latitude: bring bold ideas to life with leadership support.
• Variety: manage multiple brands—no two days look the same.
• Visible impact: your storytelling connects people with homes, communities, projects, and careers.
• Stability & growth: established, mission-driven client with room to advance.

BENEFITS

• Competitive salary
• Health, dental, and vision insurance
• PTO and paid holidays
• Professional development and growth opportunities
• Supportive, people-first culture

APPLY TODAY

Submit your resume now for confidential consideration. Qualified applicants will be contacted promptly to discuss next steps.

Questions? Contact Nicole Sharp at (806) 797-3281.

ABOUT US

We are a leading, locally owned recruiting and staffing firm with over 200 years of combined industry experience. Nationally recognized for our service excellence, we specialize in connecting skilled professionals with rewarding career opportunities across West Texas and beyond.